Advertisement Advertisement

Market Assessment Study in the Automotive Space

overview image

Challenge

  • In 2010, SIS conducted a study for a German car manufacturer
  • The client was in the development process of a car that is able to find an empty parking lot and then park itself automatically, without the driver having to do anything
  • The purpose of this study was to find the overall market demand specifically in the US to see if launching this feature would be profitable

Solution

  • SIS was commissioned to conduct a market assessment study to determine the market potential for a self-parking car in the US
  • N=100 were identified and recruited in the Greater New York area to test drive the car
  • SIS secured large parking lots and arranged for them to be filled with different models of cars
  • Each respondent was accompanied by a moderator who interviewed them prior to the test drive, and also took place in the car to analyze their behavior
  • After the New York study, SIS –in cooperation with the client– decided to repeat the study in the Greater Los Angeles area with a sample size of N=100

Result

  • SIS found that 74% of American consumers from the New York area were not comfortable with a car that parks itself automatically
  • Main reason for this was that consumers were afraid that the car was not able to carefully look out for and anticipate on for example running children, with themselves sitting in the driver seat
  • In contrast, of consumers in the Greater Los Angeles area only 37% were not comfortable with it 
  • Being aware of significant differences in consumer preferences within the US, on the recommendation of SIS, the client made the self-parking feature optional so that there is a choice whether or not to pay extra for it

Bonding Community with Industry

One rural Indiana region is highlighted as the international leader of a specific medical industry. The community benefits of such an honor can be momentous but trepidation exists about the monopol...

Read this Case Study
New Product Development

The purpose of this research was to test a new type of catheter among nephrologists and interventional radiologists prior to launch to determine the best means to message and target the product. Th...

Read this Case Study
Real-Time Truth Drives Innovation

C Space was looking to conduct an effective two-day innovation sprint with one of their global clients, a major personal care products manufacturer. C Space needed a way to create a methodology for...

Read this Case Study

Company profile

SIS International Research

SIS International Research

New York, New York, United States of America
Telephone: (212) 505-6805
Email: research@sisinternational.com
Website: www.sisinternational.com
About SIS International Research: SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.
www.sisinternational.com

other content shared by SIS International Research

SIS Grows APAC Team with Addition of Mandy Pan

SIS International Research

SIS International Research is pleased to announce the appointment of Mandy Pan as Manager of Business Development in the Asia Pacific Region. The appointment is a response to the rapid development of ...
SIS adds Director of EMEA to London Office

SIS International Research

SIS International Research announced the addition of Federica Sacchi as Director of Business Development EMEA to its London office, focused on Europe, Middle East and Africa.