What is The Blank Project?
We love short deadlines and impossible-to-answer questions. We love using research and strategy to create new ideas, products, or ways of talking to people based on insights we gather from observing human behaviors.
We are a brand strategy and research consultancy that helps clients and agencies unearth actionable insights and solve business problems in brand-new ways.
Each project starts with a [ blank ] slate and a unique team is assembled (where needed) to deliver against what each unique problem requires. These projects include everything from qualitative moderation, ethnographic studies, online qualitative, segmentation, innovation workshopping, brand strategy, product naming, employee training, advertising, CRM, Social, and PR strategies.