Data Collection

Quantitative Research

Qualitative Research

A national retail chain with over a 1,000 stores nationwide, annually surveys shoppers in its stores to keep a pulse of their shopping experiences. Prior to working with us, they were spending 3 months to collect data, then 1 month to compile, clean and analyze data. &nbsp;It would take 4 months AFTER DATA COLLECTION, before they would see their results. The client was also concerned that data was being &ldquo;massaged&rdquo; during cleaning.

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Gold Research Saves National Retail Chain $26,000 and 3 Months per Year in Customer Intercepts

A national consumer goods company who typically does online surveys with retail shoppers was concerned that they were only collecting feedback from customers AFTER the purchase had been made. They were looking for a quick, agile, inexpensive solution that would enable them to get feedback during the purchase process while shoppers were instore.

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Gold Research Saves Consumer Goods Company $30,000 in Mobile Surveys and In-Store Research

A manufacturing company with a small market research department (comprising of 2 researchers) needed ad-hoc help with programming online surveys, processing survey data, and compiling research reports. A key objective of this engagement was to develop research reports that not only provided good information, but also presented insights in a format that internal stake holders could easily read and digest.

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Gold Research Helps Market Research Department Increase Internal Client Satisfaction by 100%

Are you ready for Customer Journey Mapping?

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Are you ready for Customer Journey Mapping?

In the world of journey mapping, industries like consumer packaged goods (CPG) can present a unique challenge. CPG brands - essentially, any product that is sold in a supermarket or big box retailer - are known as B2B2C, meaning they must keep the needs of both their retailers (businesses) and their end users (customers) in mind.&nbsp;

The Challenge and Opportunity of B2B2C Journey Mapping 

A consumer has many options for locating the products they want and need, and the internet plays a vital role in the behavior of consumers both through research and easier access to a supply of products. The ability for businesses to understand the difference between online and retail P2Ps, allow a company to do more with their online marketing strategies.&nbsp;

Online Path-to-Purchase (P2P)

Big data is one of the most prevalent buzzwords in technology, marketing research, and design - and for good reason. Quantitative, data-based research is an imperative part of any customer journey map to truly understand your customer&rsquo;s path to purchase, as we&rsquo;ve discussed in a recent blog post. With the proliferation of high-speed WiFi, smartphones, and free survey tools, quantifiable data has never been easier to collect and analyze.

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However, many companies that are looking to gain a better understanding of the motivators, barriers, and detractors in the purchase cycle often overlook a critical part of the customer journey map: real conversions with their customers. Quantifiable, numbers-based data will only tell you half of your customer lifecycle story. To truly capture an end-to-end view of your customers that will help uncover valuable insights to move your bottom line, you must conduct real, in-depth customer interviews via methods like interviews, focus groups, or shop-alongs.

3 Reasons Why Qualitative Customer Conversations Must Be Part of your Customer Journey Map

Our clients are research leaders in large enterprises who are very successful like you, but sometimes face challenges such as:**Gaps in customer understanding**Poor customer experiences**Ineffective marketing**Slowing sales**Lagging innovationIf this connects with you, then reach out at 800-549-7170 or email nitin@goldresearchinc.com as we may be able to help you!We offer:1) Gold Customer Journey Mapping™ (B2B and B2C) - Customized journey maps that display your customers’ entire paths-to-purchase so you can make actionable decisions to impact buyers positively.2) Gold Marketing and Package Testing™ - Capture genuine customer behaviors and "real-time" reactions to your marketing and packaging online as well as in-person. Make business decisions based on what customers actually do and, when paired with biometrics, how they truly feel.3) Gold Intercepts™ - “In-The-Moment” insights and heat maps of shopper flow. Our 100,000+ local surveyors can survey on-site anywhere for customer intercepts, exit interviews, audits and mystery shops.4) Gold Research-Support™ - Bogged down by mundane research tasks? Swamped with developing large volumes of research reports? Outsource that to us so you can relax and focus on more critical tasks.Our client list includes some of the largest companies like Google, Amazon, Wal-Mart, Kroger, ConAgra, Michelin, Panera, and Abbott, just to name a few.

All-in-one suite

E-commerce

Physical store

Omnichannel

Mobile ethnography

Multisource data integration

1 GOLD RESEARCH INC

Shopper Insights

Data Collection Field Services

Packaging Testing

Customer Satisfaction Research

Business-to-Business Research

Shopper Journey Mapping

Consumer Market Research

Full Service Qualitative Market Research

Online Focus Groups

Retail Research - Exit Interviews

Brand Image Tracking

Customer Experience Research

Healthcare & Medical  [market sector expertise]

Prescription Medicines  [market sector expertise]

B2B Research for Manufacturing Industries

Consumer Attitude & Usage Research

Product Market Research

Concept Testing

Retail Industry [market sector expertise]

Retail Research - Store Audits

Full Service Market Research

Full Service Quantitative Market Research

Mystery Shopping

Online Surveys

Qualitative Market Research Services

Airlines  [market sector expertise]

Packaged Goods  [market sector expertise]

Restaurants  [market sector expertise]

B2B Research Market & Competitive Intelligence

Retail Research - Controlled Store Tests

Eye Tracking

Interviewing at Airports

In-Store Interviewing

Moderating of Online Focus Groups & Interviews

Survey Reporting and Analysis

Qualitative Services - Moderators

Financial Industry [market sector expertise]

Segmentation Analytics

Research Defender: Data Too Good to be True? Detecting and Fighting Modern Fraud

Panels / Communities

Because of the nature of the business, Wunderman Thompson projects often require very niche target recruitment&mdash;especially in the B2B realm. For example, one recent project required hard-to-find IT decision makers who determine technology platform adoption at their companies, while another required individuals with certain education levels from specific alma maters. To find respondents to meet these types of stringent criteria was hard, and even some who indicated they did meet criteria gave bad data.

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In fact, the team was running into significant problems with sample quality and, upon occasion, throwing away up to 30-50% of completes. These poor responses were identified as coming from bots, or unengaged respondents who were straight-lining, writing gibberish for open-ended questions, and displaying other similar nonsensical behaviors that showed they didn&rsquo;t fit the necessary profile.

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The team was finding that traditional digital recruitment methods, like email invitations, were not delivering the right respondents or the desired results, and were resulting in high rejection rates. This trickled down and impacted costs, as CPIs for specific projects were based on assumed incidence rates&mdash;and these rates were not being delivered upon. In order to obtain the number of quality responses needed, the research team was forced to reset study parameters mid-stream, costing high amounts of time and money, while negatively impacting data quality.

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Rep Data’s custom recruitment finds the  right respondents for Wunderman Thompson, boosting data quality by up to 50% 

Background

Simon-Kucher and Partners is a global consulting firm with more than 1,400 professionals in 41 offices worldwide. Founded in 1985, the company has over 35 years of experience providing strategy and marketing consulting and is regarded as the world&rsquo;s leading pricing advisor. Many of the company&rsquo;s projects include a strong market research element. The insights from these projects allow the Simon-Kucher team to make the best recommendations to clients for optimizing things like pricing strategies, customer segmentation, user experience, offer design, packaging, as well as informing methods for sales and marketing excellence.

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Simon-Kucher&rsquo;s client list is anything but mainstream. Many of its clients operate in very niche spaces, such as point-of-sale software for restaurants, technology platforms for eCommerce sellers, robotic process automation and other very narrow B2B applications. Finding quantitative primary research respondents who can provide actionable insights for these types of narrow industries is challenging, to say the least.

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To source respondents, the team was often forced to turn to consumer panels containing panelists who were profiled for some B2B characteristics. This approach had a wide reach but often pulled in respondents who appeared to be appropriate for a study but lacked the necessary depth of knowledge about the niche industry being explored. This negatively affected data quality, not to mention project timelines and costs, as they attempted to fill quotas. Sourcing from expert networks yielded higher quality respondents, but this method was often cost-prohibitive.

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Simon-Kucher needed a sample partner with a different approach in order to overcome hurdles surrounding quota fulfillment and quality data for its sophisticated, complex market research projects.

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Rep Data’s creative approach to niche B2B sample  recruitment helps Simon-Kucher and Partners find high quality respondents 

Background

Navigate is a consulting firm in sports business and entertainment that works with the largest leagues, teams, brands, networks, and universities in the world. By executing a variety of primary research projects, Navigate is able to help its clients make strategic decisions based on quality audience insights. With a wide breadth of different goals and objectives among its clients, the firm helps them to be proactive by delivering concise data-driven answers and recommendations.

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Navigate conducts both national and DMA-specific studies for its clients, narrowing all the way down to a single team&rsquo;s home city. This kind of study requires that the respondents coming into a survey are balanced to represent the market in its entirety. Referred to as click-balancing, this approach can always be a bit tricky, but is made even more challenging for small geographic regions with smaller populations.

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It is critical that click-balancing is done right while a study is in field so that the sample maintains integrity and the ensuing data really does represent the market. This means that projects must be closely examined on 
the front end, and throughout the assignment, to ensure proper quotas are being met. There can often be unexpected movement among audiences after a project is underway and, if needed, the right corrective 
measures must be implemented quickly to ensure the right people are coming into the study.

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Layered on top of this need is the fast-paced nature of the sport industry, as often projects are tasked with meeting event-driven hard deadlines. Much of the time, Navigate is on a rushed timeline and the window for fielding a study is quite small. These constraints mean that there is no room for error, and Navigate needed a data collection partner who understood these challenges, while also matching the firm&rsquo;s core approach 
and philosophy.

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Real-time communication, expert fieldwork and a collaborative  approach means quality, on-time outcomes for Navigate’s sports

Pearson is a lifelong learning company dedicated to helping people achieve their learning goals. With approximately 18,000 employees, Pearson provides digital content, assessments, qualifications, and data to customers in nearly 200 countries. Focused on lifelong learning, Pearson is committed to creating enriching educational experiences with real-world impact.Within its English language learning division, Pearson seeks to understand the experiences and perceptions of English test takers across multiple markets, including India, China, Canada, and the United States. As part of an initiative to highlight the fairness of its responsible AI assessment process, which is backed by language experts to remove bias, Pearson needed to conduct a large-scale survey to gather insights on test-taker experiences and perceptions of bias in English proficiency assessments.Conducting this research presented several challenges. Pearson required a highly specific sample, targeting English test takers within particular regions, including Punjab and Haryana in India. The company also needed respondents who met strict demographic and behavioral criteria, such as individuals actively preparing for an English proficiency test. As a trustworthy company, Pearson prioritizes the highest quality data across all areas, including research. It is essential that the data they collect is accurate, reliable, and free from fraudulent participants, bots, and unverified profiles. Additionally, to support data-driven decision-making for their marketing campaign, they require a rapid turnaround to ensure timely and robust insights for the team.

Ensuring data quality and speed: How Pearson gained reliable insights with Rep Data

The Outdoor Industry Association (OIA) is a member-based collective dedicated to helping guide and grow the outdoor industry by providing expertise in market research, sustainability, government affairs, and inclusive participation. To help its members better understand the markets and people they serve, OIA sponsors and originates industry-leading research and gathers expert perspectives on participation trends, market forces, consumer insights, and more. As a trade organization serving brands, retailers, and other outdoor-related businesses, OIA relies on accurate, large-scale data to help its members navigate shifts in consumer behavior and retail landscapes.As a B2B trade organization, OIA lacks the direct consumer marketing channels necessary to source respondents that meet the parameters needed for its studies. Ensuring demographic distributions aligned with key participation segments further complicates the process, making traditional research methods inefficient and resource-intensive. In short, the OIA team was finding participants manually - need we say more? For a recent study with its partners at Diversified Communications (DivCom), a digital media company, OIA sought to gain a deeper understanding of shifting consumer behavior within the outdoor retail sector, particularly the impact of a growing casual consumer base. However, conducting research internally presented the same challenges the organization normally faced: high costs, extended timelines, and difficulty in reaching the right audience.

How Rep Data Helped OIA Quickly Reach the Right Outdoor Consumers for Better Insights

Rep Data helps researchers expedite data collection for primary quantitative research studies, with a hyper-focus on data quality and consistent execution.Our client base consists of market research agencies, management consultancies, Fortune 500 corporations, advertising agencies, brand strategy consultancies, universities, and global communications/ PR agencies.We play an important role in the data collection landscape, acting as a Researcher’s Agent to provide unbiased sample, facilitate the search for hard to reach sample, and deliver with the highest level of quality and customer care.We leverage API connections into 250+ panel suppliers across 100+ countries. Suppliers compete against each other for access to open quotas. On average, a dozen panels will supply into an individual project. This means: more representative sample, more diverse sourcing, faster turnaround time, more cost effective pricing, and more reach than traditional vendors. Additionally, with Rep Data, you work with a dedicated account team to ensure consistency in execution.We deliver representative sample from reputable panels, with repeatable process, by reps with 30+ years of data collection expertise. Our four service quality pillars, paired with rigorous pre, during, and post project data quality checks drive long-term customer relationships.

1 GOLD RESEARCH INC vs Rep Data

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