Brandwatch vs Highlight

Brandwatch

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Highlight

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Company details

Description

Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world. Brandwatch offers a complementary suite of specialized, best-in-class social products, including social listening, brand monitoring, and social media management tools.

Highlight is the definitive product intelligence platform enabling brands to create products people love. Powered by a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics, Highlight’s p

Type of company

Data & Analytics
Software & Technology

Data & Analytics
Qualitative Research
Software & Technology

Top benefits

Social Listening
Social Media Management
Brand Monitoring
Influencer Management
Trusted by Global Brands

>90% Completion Rates
Expert Research Blueprints
Turnkey Logistics
High Quality Respondents
Real-Time Data Dashboards

Location

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Market Research Specialties

Consumer Market Research
Social Listening & Analytics
Consumer Attitude & Usage Research
Consumer Trends Research
Consumer Lifestyle & Value Trends

Home Use Tests
Foods & Nutrition [market sector expertise]
Pet Owners / Foods / Supplies [market sector expertise]
Market Research with Children
Beverages [market sector expertise]

Features and attributes

Advanced Analytics

All-in-one platform

All-in-one suite

Asynchronous platform

Behavioral capabilities

Conversational Surveys

Custom tracking surveys

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Insight Communities

Mobile UX and accessibility

Mobile platform

Panel / Panel management

Physical product testing

Proprietary data

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Research communities

Respondent experience tools

Survey Analysis

Synchronous platform

Target feasibility estimates

Templated & automated testing

Text & sentiment analytics

Visual analysis tools

Advanced Analytics

All-in-one platform

All-in-one suite

Asynchronous platform

Behavioral capabilities

Conversational Surveys

Custom tracking surveys

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Insight Communities

Mobile UX and accessibility

Mobile platform

Panel / Panel management

Physical product testing

Proprietary data

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Research communities

Respondent experience tools

Survey Analysis

Synchronous platform

Target feasibility estimates

Templated & automated testing

Text & sentiment analytics

Visual analysis tools

Demo recording

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Highlight: Product Intelligence Platform Demo

demo

30 min

Watch Recording

Images

Consumer Intelligence platform

Popular comparisons

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Highlight vs CivicScience

Brandwatch vs Canvs

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