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Dana Stanley
Greenbook’s Chief Revenue Officer
Dynata vs PureSpectrum
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Company details
Description
Dynata is the world’s largest first-party data company for insights, activation, and measurement. With a reach that encompasses 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone
PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized fo
Type of company
Data Collection
International
Panels / Communities
Data Collection
Panels / Communities
Software & Technology
Top benefits
High-quality and reliable data
Award-winning ML technology
Proprietary panel of 70m
2,700 profiling attributes
Used by 80% of Fortune500
Data Quality Measures
PureScore™ Technology
Intuitive Platform Design
Innovative Tools
Location
Shelton, Connecticut, United States
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Market Research Specialties
Online Surveys
Sampling Services
Tracking Research
Business-to-Business Research
Advertising Effectiveness Research
Online Research Panels
Sample Database & Sample Marketplaces
Automated Market Research Platforms
Business-to-Business Research
Consumer Market Research