EthOS vs Highlight

Company details

Description

EthOS is a cutting-edge qualitative research platform that’s revolutionizing the way companies understand customers and their experiences.

CX, UX, and Insights teams leverage EthOS to optimize designs, products, and journeys.

Immerse yourself in the lives of your customers throug

Highlight is the leading purpose-built software for product developers & marketers to innovate, renovate, and make critical decisions with confidence.


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Type of company

  • Data Collection

  • Qualitative Research

  • Software & Technology

  • Data & Analytics

  • Qualitative Research

  • Software & Technology

Top benefits

  • Omnichannel Insights

  • AI-Enhanced Analysis

  • Streamlined Process

  • Agile and DIY

  • Diverse Methods

  • >90% Completion Rates

  • <1 Week to Data

  • Turnkey Logistics

  • High Quality Respondents

  • Real-Time Data Dashboards

Location

Stamford, Connecticut, United States

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Market Research Specialties

  • Mobile Ethnography

  • Online Diaries & Journaling

  • Ethnography

  • Mobile Qualitative Research

  • Home Use Tests

  • Home Use Tests

  • Foods & Nutrition [market sector expertise]

  • Pet Owners / Foods / Supplies [market sector expertise]

  • Alcoholic Beverages [market sector expertise]

  • Cosmetics & Beauty Aids [market sector expertise]

Features and attributes

  • Advanced Analytics
  • All-in-one platform
  • All-in-one suite
  • Asynchronous platform
  • Behavioral capabilities
  • Conversational Surveys
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Panel / Panel management
  • Physical product testing
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Survey Analysis
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Visual analysis tools
  • Advanced Analytics
  • All-in-one platform
  • All-in-one suite
  • Asynchronous platform
  • Behavioral capabilities
  • Conversational Surveys
  • Custom tracking surveys
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Insight Communities
  • Mobile UX and accessibility
  • Mobile platform
  • Panel / Panel management
  • Physical product testing
  • Proprietary data
  • Proprietary incentive programs
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Respondent experience tools
  • Survey Analysis
  • Synchronous platform
  • Target feasibility estimates
  • Templated & automated testing
  • Text & sentiment analytics
  • Visual analysis tools
  • Demo recording

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    Highlight: Product Intelligence Platform Demo

    demo
    30 min

    Watch Recording

    Images

    EthOS

    Generative AI

    EthOS

    Video Feedback Diary Study

    EthOS

    Product Testing

    Highlight

    Highlight

    Highlight