Fresh Squeezed Ideas transforms businesses and brands through the lens of behavioral science and cultural anthropology.
We believe that businesses challenges are first and foremost human challenges.
The most exceptional business solutions r
The Sound is a Global Consumer Research, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product challenges.
We are a team of brand experts, stra
Consulting
Full Service
Qualitative Research
Data & Analytics
Consulting
Full Service
We are outcome driven
We put empathy first
We see humans in data
We see what others don't
We drive real growth
Toronto, Ontario, Canada
Chicago, Illinois, United States
Prescription Medicines [market sector expertise]
Full Service Qualitative Market Research
Ethnography
Global Market Research Capabilities
OTC Medicines [market sector expertise]
Business Issue: Brand / product / service launch
Advertising Research
Advertising Communication Strategy Research
International Market Research with Consumers
Idea Generation