Ingenium Research vs SKIM

Ingenium Research
Ingenium Research

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Company details

Description

Ingenium Research is a full-service market research firm offering qualitative, quantitative and hybrid approaches tailored to client objectives. Services include focus groups, in-home ethnography, in-depth interviews, online surveys, central location tests, mobile ethnography, e-commerce research

While SKIM’s expertise is sophisticated, its mission is simple; in a world of constant change, SKIM partners with leading companies worldwide looking to elevate their pricing, brand communication and innovation strategies with greater precision and certainty. 

SKIM’s success stems from

Type of company

  • Full Service

  • Qualitative Consultant

  • International

  • Full Service

  • International

  • Consulting

Top benefits

    • Price&Portfolio Strategy

    • Decision Journey Mapping

    • Decades of Comm Research

    • Conjoint Analysis

    Location

    Orlando, Florida, United States

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    Market Research Specialties

    • Full Service Quantitative Market Research

    • Full Service Qualitative Market Research

    • Hybrid & Mixed Methodology Market Research

    • Qualitative Market Research Services

    • Market Research with Hispanics / Latinos

    • Price & Pricing Research

    • Product Development Research

    • Market Simulation & Modeling

    • Shopper Journey Mapping

    • Forecasting & Predictive Analytics

    Features and attributes

  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom dashboards
  • E-commerce
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Web usability testing
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom dashboards
  • E-commerce
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Web usability testing