Marketade vs NewtonX

Marketade

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NewtonX

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Company details

Description

User research agency specializing in strategic and discovery research for teams in product, innovation, and design/UX. Qualitative focus. Collaborative approach. Core methods are in-depth interviews, personas and journey maps, usability testing, information architecture research, concept/MVP testing

The world’s leading businesses find their advantage with NewtonX.

NewtonX is the only B2B research company that solves the challenges of today’s insights leaders by connecting them with verified business expertise. To do this, we built the most sophisticated algorithm in the resea

Type of company

Full Service
Qualitative Consultant
Qualitative Research

Full Service
Qualitative Research
Quantitative Research

Top benefits

Team Sport Research
Discovery User Research
Strategic User Research
Digital Product Focus
Small Nimble Team

100% ID-Verified
1.1 billion reach
140 industries globally
Niche audiences
Custom recruiting

Location

Bethesda, Maryland, United States

New York, New York, United States

Market Research Specialties

Website Usability & UX
Remote Website User Testing
User Testing
Market Measurement & Evaluation Studies
One-on-One & In-Depth Interviews (IDI)

Business-to-Business Research
Advertising Research
B2B Research Market & Competitive Intelligence
Healthcare & Medical [market sector expertise]
International Market Research with Consumers

Features and attributes

AI-Enhanced Moderation

Advanced Analytics

All-in-one platform

Asynchronous platform

BI & Data Visualization

Behavioral capabilities

Brand Advocacy Communities

Brand management

Brand monitoring

Chatbots for recruitment

Collaboration & Storytelling

Collaboration & workflow

Conversational Surveys

Custom tracking surveys

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Image identification

Marketplace / Programmatic

Mobile UX and accessibility

Mobile platform

Mobile-First

Natural language queries

Panel / Panel management

Proprietary data

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Real-time tracking & alerts

Research communities

Respondent experience tools

Sample blend & targeting by AI

Social Media & Web Analytics

Survey Analysis

Synchronous platform

Synthetic Data & Participants

Synthetic sampling

Target feasibility estimates

Templated & automated testing

Transcription quality

Visual analysis tools

Workflow Automation