Marketade vs Smarty Pants

Marketade
Marketade

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Smarty Pants
Smarty Pants

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Company details

Description

User research agency specializing in strategic and discovery research for teams in product, innovation, and design/UX. Qualitative focus. Collaborative approach. Core methods are in-depth interviews, personas and journey maps, usability testing, information architecture research, concept/MVP testing

Smarty Pants is a market research and strategic consulting firm dedicated to illuminating the business world with brilliant insights, inspiring stories, and ingenious solutions. Since 2005, the world’s leading brands have relied on Smarty Pants to lead custom qualitative and quantitative research

Type of company

  • Full Service

  • Qualitative Consultant

  • Qualitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Team Sport Research

  • Discovery User Research

  • Strategic User Research

  • Digital Product Focus

  • Small Nimble Team

  • Youth & family expertise

  • Creative methods

  • Compelling deliverables

  • Best-in-class talent

Location

Bethesda, Maryland, United States

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Market Research Specialties

  • Website Usability & UX

  • Remote Website User Testing

  • User Testing

  • Market Measurement & Evaluation Studies

  • One-on-One & In-Depth Interviews (IDI)

  • Market Research with Children

  • Market Research with Teenagers & Youth

  • Full Service Quantitative Market Research

  • Full Service Qualitative Market Research

  • Moderating with Children

Features and attributes

  • Mobile ethnography
  • Mobile usability testing
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Web usability testing
  • Mobile ethnography
  • Mobile usability testing
  • Omnichannel
  • Physical product testing
  • Physical store
  • Text & sentiment analytics
  • Web usability testing