Smarty Pants vs Touchstone Research, Inc.

Smarty Pants
Smarty Pants

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Touchstone Research, Inc.
Touchstone Research, Inc.

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Company details

Description

Smarty Pants is a market research and strategic consulting firm dedicated to illuminating the business world with brilliant insights, inspiring stories, and ingenious solutions. Since 2005, the world’s leading brands have relied on Smarty Pants to lead custom qualitative and quantitative research

At Touchstone Research, we’re passionate about helping brands understand their audiences on a deeper level. With 35+ years of experience, we blend innovation, creativity, and research expertise to uncover the insights that matter most. As an extension of your team, we offer flexible, collaborativ

Type of company

  • Full Service

  • Qualitative Research

  • Quantitative Research

  • Qualitative Research

  • Quantitative Research

  • Recruiting

Top benefits

  • Youth & family expertise

  • Creative methods

  • Compelling deliverables

  • Best-in-class talent

  • Innovative Methods

  • Expertise Across Industries

  • Security & Data Quality

  • Global Coverage

  • Youth & Family Experts

Location

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New Haven, Connecticut, United States

Market Research Specialties

  • Market Research with Children

  • Market Research with Teenagers & Youth

  • Full Service Quantitative Market Research

  • Full Service Qualitative Market Research

  • Moderating with Children

  • Full Service Market Research

  • Insight Communities (MROC)

  • Online Surveys

  • Recruiting for Focus Groups

  • Market Research with Children

Features and attributes

  • AI-Enhanced Moderation
  • Advanced Analytics
  • Advanced Video Analytics
  • Asynchronous platform
  • Brand Advocacy Communities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Competitive Insights
  • Conversational Surveys
  • Custom tracking surveys
  • Customer Support Communities
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Live Forums and Chats
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Mobile-First
  • Normative database
  • Omnichannel
  • Panel / Panel management
  • Physical product testing
  • Physical store
  • Product analytics
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Social Media & Web Analytics
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Text & sentiment analytics
  • Transcription quality
  • Unmoderated testing tools
  • VR / AR
  • Visual analysis tools
  • Web usability testing
  • AI-Enhanced Moderation
  • Advanced Analytics
  • Advanced Video Analytics
  • Asynchronous platform
  • Brand Advocacy Communities
  • Brand management
  • Brand monitoring
  • Collaboration & Storytelling
  • Competitive Insights
  • Conversational Surveys
  • Custom tracking surveys
  • Customer Support Communities
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Image identification
  • Insight Communities
  • Live Forums and Chats
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Mobile-First
  • Normative database
  • Omnichannel
  • Panel / Panel management
  • Physical product testing
  • Physical store
  • Product analytics
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Social Media & Web Analytics
  • Survey Analysis
  • Synchronous platform
  • Synthetic Data & Participants
  • Text & sentiment analytics
  • Transcription quality
  • Unmoderated testing tools
  • VR / AR
  • Visual analysis tools
  • Web usability testing
  • Images

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    Touchstone Research, Inc.

    Touchstone Research, Inc.

    Touchstone Research, Inc.