Marketing Systems Group vs Leger

Marketing Systems Group
Marketing Systems Group

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Company details

Description

Marketing Systems Group is a leading provider of sampling, technology and information solutions customized for the survey, sensory and market research communities. With over three decades of expertise in building the best sampling frames (including proprietary panels), we pride ourselves in helping

Founded in 1986, Leger is the largest Canadian-owned research and analytics company, with over 600 employees and a multidisciplinary team of experienced full-time research professionals across North America. Our research capabilities cover every dimension of the marketplace and opinion landscape,

Type of company

  • Consulting

  • Full Service

  • Support Services

  • Full Service

  • Panels / Communities

  • Consulting

Top benefits

  • Statistical Survey Sample

  • Weighting & Calibration

  • Custom Panel Build / Mgmt

  • Mailing/Printing Services

  • Geodemographic Services

    Location

    Horsham, Pennsylvania, United States

    Montreal, Quebec, Canada

    Market Research Specialties

    • Sampling Services

    • Demographic Analysis

    • Geo-Demographic Research

    • Census Data & Demographic Analysis

    • Multivariate Analysis

    • Business-to-Business Research

    • Consumer Market Research

    • Customer Experience Research

    • Advanced Analytics

    • Full Service Market Research

    Features and attributes

  • Advanced Analytics
  • Panel / Panel management
  • Proprietary incentive programs
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Social networks
  • Survey Analysis
  • Synthetic Data & Participants
  • Advanced Analytics
  • Panel / Panel management
  • Proprietary incentive programs
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research communities
  • Social networks
  • Survey Analysis
  • Synthetic Data & Participants