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Marketing Systems Group is the leader in providing innovative products and services to the research industry. We strive to provide the best tools and solutions to help our clients compete in the ever changing research environment. By supplying reliable, cost effective solutions we give our clients the support they need to meet and exceed the growing needs of the research industry. MSG products include GENESYS sampling, ARCS panel management, IVR and recruiting software, U-Dial manual dialing solution, PRO-T-S dialers and a full suite of Geographic Information Systems. Visit www.m-s-g.com or contact us at 800-336-7674 for more information.
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United States of America
ABS is a special type of sampling frame, distinguishable from telephone surveys in its flexibility. The frame can support many methods and modalities: web, phone, and mail. In this article we will briefly explore the popularity of ABS and the problems it attempts to solve.
Coming soon, consumers in California will take back control over their personal data. The California Consumer Privacy Act (CCPA) was signed into law in June 2018, and after a comment and public forum period, will take effect in January 2020. The law grants consumers new rights when it comes to the cRead more »
Market researchers find themselves constantly recruiting for their panels. There are many factors for this, but probably the two most challenging are hard to reach targets and panel attrition. Identifying the most efficient sampling frames for panel recruitment is the critical first step in a compRead more »