Meaningful vs Highlight

Meaningful

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Highlight

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Company details

Description

Meaningful is the only market solution tailored to market researchers that effortlessly blends primary research with online secondary sources, social media, and AI perception to provide full consumer and market context analysis in just minutes. Our easy to use platform requires no setup and enabl

Highlight is the leading purpose-built software for product developers & marketers to innovate, renovate, and make critical decisions with confidence.

Type of company

Data & Analytics
Data Collection
Qualitative Research

Data & Analytics
Qualitative Research
Software & Technology

Top benefits

Panelist screening software
Secondary Market research
AI moderated interviews
Advanced analytics
Unified qualitative hub

>90% Completion Rates
<1 Week to Data
Turnkey Logistics
High Quality Respondents
Real-Time Data Dashboards

Location

Munich, Germany

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Market Research Specialties

Consumer Market Research
Strategic Market Research
Market Segmentation
Advanced Analytics
Secondary & Desk Market Research

Home Use Tests
Foods & Nutrition [market sector expertise]
Pet Owners / Foods / Supplies [market sector expertise]
Alcoholic Beverages [market sector expertise]
Cosmetics & Beauty Aids [market sector expertise]

Features and attributes

AI-Assisted Data Cleaning

AI-Enhanced Moderation

AI-Powered Trend Detection

Advanced Analytics

Advanced Video Analytics

All-in-one platform

All-in-one suite

Asynchronous platform

BI & Data Visualization

Behavioral capabilities

Chatbots for recruitment

Competitive Insights

Conversational Surveys

Custom tracking surveys

Data Warehousing & Integration

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Insight Communities

Mobile UX and accessibility

Mobile platform

Mobile-First

Panel / Panel management

Physical product testing

Proprietary data

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Research communities

Respondent experience tools

Social Media Monitoring

Survey Analysis

Synchronous platform

Synthetic Data & Participants

Synthetic sampling

Target feasibility estimates

Templated & automated testing

Text & sentiment analytics

Visual analysis tools

Workflow Automation