Periscope By McKinsey vs Highlight

Periscope By McKinsey

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Highlight

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Company details

Description

Periscope® By McKinsey platform combines world-leading Intellectual Property, prescriptive analytics and cloud-based tools with expert support and training. It’s a unique combination that drives revenue growth, both now and into the future. The platform offers a suite of Marketing & Sales solutions

Highlight is the leading purpose-built software for product developers & marketers to innovate, renovate, and make critical decisions with confidence.

Type of company

Data & Analytics
Consulting
Software & Technology

Data & Analytics
Qualitative Research
Software & Technology

Top benefits

>90% Completion Rates
<1 Week to Data
Turnkey Logistics
High Quality Respondents
Real-Time Data Dashboards

Location

New Jersey, Austria

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Market Research Specialties

Market Research Consultants

Home Use Tests
Foods & Nutrition [market sector expertise]
Pet Owners / Foods / Supplies [market sector expertise]
Alcoholic Beverages [market sector expertise]
Cosmetics & Beauty Aids [market sector expertise]

Features and attributes

Advanced Analytics

All-in-one platform

All-in-one suite

Asynchronous platform

Behavioral capabilities

Conversational Surveys

Custom tracking surveys

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Insight Communities

Mobile UX and accessibility

Mobile platform

Panel / Panel management

Physical product testing

Proprietary data

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Research communities

Respondent experience tools

Survey Analysis

Synchronous platform

Target feasibility estimates

Templated & automated testing

Text & sentiment analytics

Visual analysis tools

Advanced Analytics

All-in-one platform

All-in-one suite

Asynchronous platform

Behavioral capabilities

Conversational Surveys

Custom tracking surveys

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Insight Communities

Mobile UX and accessibility

Mobile platform

Panel / Panel management

Physical product testing

Proprietary data

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Research communities

Respondent experience tools

Survey Analysis

Synchronous platform

Target feasibility estimates

Templated & automated testing

Text & sentiment analytics

Visual analysis tools

Demo recording

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Highlight: Product Intelligence Platform Demo

demo

30 min

Watch Recording

Images

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