Periscope By McKinsey

Periscope® By McKinsey platform combines world-leading Intellectual Property, prescriptive analytics and cloud-based tools with expert support and training. It’s a unique combination that drives revenue growth, both now and into the future. The platform offers a suite of Marketing & Sales solutions that accelerate and sustain commercial transformation for businesses.

The company leverages its world-leading IP and best-in-class technology to enable transparency into Big Data, actionable insights and new ways of working that drive lasting performance improvement, and a sustainable 2-7% increase in return on sales (ROS). With a truly global reach, the portfolio of solutions comprises of: Marketing, Customer Experience, Category, Pricing, and Sales Solutions.

Insights are at the heart of all growth impact. Our Marketing Solutions suite helps companies get cutting edge insights into consumers’ and buyers’ needs and behaviors through agile market research techniques and proven analytic approaches. The solutions enable CMOs to make fact-based data-driven decisions to optimize their marketing spend, drive sustainable growth, and outperform their competitors.

Agile Insights: Provides deep insight into consumer behavior to help companies identify growth opportunities across marketing, branding, innovation, product design, and customer satisfaction Growth Mapping: An analytical approach that delivers above market growth by segmenting and aligning behavior, benefits, and consumers, typically driving 3-5% growth in the first year.