SKIM vs RESEARCH STRATEGY GROUP INC.

RESEARCH STRATEGY GROUP INC.
RESEARCH STRATEGY GROUP INC.

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Company details

Description

While SKIM’s expertise is sophisticated, its mission is simple; in a world of constant change, SKIM partners with leading companies worldwide looking to elevate their pricing, brand communication and innovation strategies with greater precision and certainty. 

SKIM’s success stems from

RESEARCH STRATEGY GROUP is an insights agency focused on innovation, with offices in Toronto, New York, Minneapolis, and London. Our focus is on the unconscious, emotional, and implicit measures that help understand consumer behavior.

EMOTIONAL AND RATIONAL MEASUREMENT: We approach research

Type of company

  • Full Service

  • International

  • Consulting

  • Consulting

  • Full Service

  • Qualitative Consultant

Top benefits

  • Price&Portfolio Strategy

  • Decision Journey Mapping

  • Decades of Comm Research

  • Conjoint Analysis

  • Discrete Choice Modeling

  • Choice-based Segmentation

  • Applied Ethnography

  • Behavioral Science

  • Psychoanalytics

Location

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TORONTO, Ontario, Canada

Market Research Specialties

  • Price & Pricing Research

  • Product Development Research

  • Market Simulation & Modeling

  • Shopper Journey Mapping

  • Forecasting & Predictive Analytics

  • Alcoholic Beverages [market sector expertise]

  • Casinos & Gambling [market sector expertise]

  • Healthcare & Medical [market sector expertise]

  • Packaged Goods [market sector expertise]

  • Market Simulation & Modeling

Features and attributes

  • Advanced Analytics
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Competitive Insights
  • Custom dashboards
  • E-commerce
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Qual & quant integration
  • Qualitative Data Analysis
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Web usability testing
  • Advanced Analytics
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Competitive Insights
  • Custom dashboards
  • E-commerce
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Qual & quant integration
  • Qualitative Data Analysis
  • Survey Analysis
  • Synchronous platform
  • Text & sentiment analytics
  • Web usability testing