The Mix Global vs SKIM

The Mix Global
The Mix Global

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Company details

Description

We are an award-winning, independent insight consultancy, built to unlock growth through empathy, strategy, and cultural edge. Based in London, New York and São Paulo, we partner with ambitious, culturally-fluent global brands such as Diageo, Nike, PepsiCo, Mozilla, Just Eat and Disney. Taking yo

While SKIM’s expertise is sophisticated, its mission is simple; in a world of constant change, SKIM partners with leading companies worldwide looking to elevate their pricing, brand communication and innovation strategies with greater precision and certainty. 

SKIM’s success stems from

Type of company

  • Full Service

  • Consulting

  • International

  • Full Service

  • International

  • Consulting

Top benefits

  • Commercially focused

  • Deeply empathetic

  • Culturally fluent

  • Creatively charged

  • From insight to influence

  • Price&Portfolio Strategy

  • Decision Journey Mapping

  • Decades of Comm Research

  • Conjoint Analysis

Location

Brooklyn, New York, United States

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Market Research Specialties

  • Business Issue: Brand / product / service launch

  • Business Issue: Defend price premium

  • Business Issue: Defend market share

  • Business Issue: Global, multinational branding

  • Full Service Quantitative Market Research

  • Price & Pricing Research

  • Product Development Research

  • Market Simulation & Modeling

  • Shopper Journey Mapping

  • Forecasting & Predictive Analytics

Features and attributes

  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom dashboards
  • E-commerce
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Web usability testing
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Brand monitoring
  • Collaboration & workflow
  • Custom dashboards
  • E-commerce
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Physical product testing
  • Physical store
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Web usability testing
  • Images

    The Mix Global

    The Mix Global

    The Mix Global

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