CM Announces Behavioral Science Team

CMI announced the creation of their Behavioral Science Team that will work across all CMI verticals and focus on implementing their proprietary Behavioral Economics models which are designed to identify, manage and disrupt habits that are routinely use when making brand decisions.  The team of strategist, researchers, and data scientists work together to understand the triggers that drive brand consideration and uncover the habits that can be managed or disrupted to grow brand trial and share.  

“For the past few years, the team has been evolving and growing in their experience and knowledge of how to identify and manage habits across a variety of business verticals. This announcement gives official recognition to the team and our success in helping Brand Teams from CPG, to Life Sciences and B2B gain a competitive advantage on how to market and message their brands and services to grow trial and share. The insights gleaned from managing habits provides more value, innovation and differentiation to our partners’ marketing and messaging strategies, stated Chet Zalesky, President and Founder of CMI.” 
 

About CMI
CMI is a full-service insights and research consulting firm focused on customer acquisition, share, and loyalty in B2C and B2B industries including Telcom, CPG, Life Sciences, Financial Services, and Insurance.  We help your organization develop a differentiated brand strategy by managing behavior throughout the customer’s lifecycle by understanding:

How your customers make decisions
Why they make those decisions,
How they experience your brand, and
What we can do to influence future behavior