CMI Continues Expansion by Adding Seasoned Research Practitioner

CMI, a research and consulting firm, has added Vivian Harris to their Client Services Team. In adding Harris, CMI continues their successful expansion strategy and further builds their capabilities to serve major clients across multiple industries.

As Account Director, Vivian will work with clients to identify business objectives, define strategy and incorporate consumer trends and competitive implications into actionable results.  She will serve as the main contact for several clients, fostering existing accounts while also cultivating new partnerships.

“We are excited to have Vivian on board!  Vivian’s analytic prowess coupled with her ability to bring life to data through storytelling complements CMI’s consultative approach to our assignments; therefore as we continue to experience new opportunities it is critical that we add more depth and experience to our client-facing team,” said Scott Layne, President of CMI.

Vivian Harris is a veteran research practitioner with over 15 years of research experience in both the B2B and B2C industries. Her specific areas of expertise and strength include brand equity and communications research.  She has experience among domestic and international business sectors including: CPG, transportation, retail and financial services.  Prior to joining CMI, Harris held positions with Burke, UPS and Millward Brown.  She attended UGA where she earned a Masters degree in Market Research (MMR).

“My colleagues at CMI are extremely knowledgeable and I am looking forward to working with such a dynamic team of professionals.  Moreover, CMI has a distinctive portfolio of high caliber clients which I am enthusiastic about collaborating with and solving their business issues,” Said Harris. 

About CMI

As a consulting firm focused in the evolved BC² market segments, CMI provides valuable information based on the principals of market research that accelerates marketing productivity. Our solutions equip organizations with the knowledge to influence their intermediary partners, ultimately empowering consumer purchase intent. 

This content was originally published by CMI . Visit their website at www.cmiresearch.com.