Civicom® Launches CCam focus Portable 360° with Video Curation for Focus Groups
Civicom Marketing Research Services has been at the forefront of supporting market researchers in conducting IDIs and focus groups all over the world since the beginning of web-enabled technology.
Civicom, a global leader in technology-based solutions, has launched CCam focus, a portable streaming media and video recording solution for live, in-person focus groups. This quality focus group solution is now part of Civicom Marketing Research Services group, the global industry leader in facilitating web-enabled in-depth interviews and focus groups through web-enabled technology.
Civicom Marketing Research Services has been at the forefront of supporting market researchers in conducting IDIs and focus groups all over the world since the beginning of web-enabled technology. Early on in the internet revolution, the company saw the potential of helping market researchers discover insights faster and more efficiently while helping them expand their geographic reach. Clients have flocked to Civicom Marketing Research Services for facilitation services in conducting web enabled in-depth interviews and focus groups.
“Clients have been coming to us for years, looking for a solution wherein they can stream an interview or focus group from outside-facility locations, such as a hotel conference room or a home,” says Rebecca West, Global Vice President of Civicom Marketing Research Services. “Clients see us as knowledgeable in how to successfully develop and execute solutions that enable them to conduct research easily from their location and successfully connect them to multiple respondents in multiple locations. Clients saw it as a natural extension that we could solve the problem of a portable streaming solution that they could use for live, in-person, focus groups, where all respondents are located in one
Civicom is now able to provide clients with a portable 360 streaming solution that is fully supported by a live Civicom technician from the time they open the box to set up the device through to the time when they pack it back up and take it with them until they need it for their next live focus group session.
Civicom provides support for set up, troubleshooting, and the presence of a live technician throughout every session. Clients saw it as a natural extension that Civicom could solve the problem of a portable streaming solution for live, in-person, focus groups, where all
respondents are located in one place.
In addition, CCam focus equipment is flexible enough that it can be used in a facility where video recording and streaming exists. It is a quality, cost-effective alternative to existing facility-based recording hardware and software and requires no installation, and weighing less than seven pounds, can easily be carried from one facility to another or from room to room, and even from country to country, and can be used anywhere in the world.
Ccam focus technology also includes video curation tools that enable market researchers to review video recordings, create video tags, mark up key moments, create video clips for reports and order machine or human transcripts that match video frame for frame.
CCam focus is the natural extension of what Civicom currently offers to its clients through its Market Research Services that provide facilitation of IDIs and focus groups worldwide.
About Civicom Marketing Research Services
Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled in-depth interviews and focus groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards. Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and market research respondent recruiting through CiviSelect™. All of these services are available in Spanish, as well as English, and multiple other languages.
Civicom Marketing Research Services continues to be at the forefront of innovation and new strategies in marketing research, actively participating in various conferences and networks that engage in developing new techniques with the latest technologies globally. Civicom is known among its clients for dedication to service quality and for the company’s motto “Your Project Success Is Our Number One Priority.”
Civicom Marketing Research Services chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and roll-out of new services.