IVP LAUNCHES ONLINE EYE TRACKING

Interactive Video Productions, the leading provider of mobile research labs, has launched MobiLAB™ ET Online, allowing marketing research respondents to participate in eye tracking research from anywhere they have a webcam and the internet.

MobiLAB™ ET Online delivers the same advanced eye tracking metrics as traditional in-person eye tracking but in a remote webcam environment.  Researchers can measure what people engage with, for how long they engage and the order in which they engage.

MobiLAB™ ET Online comes with an easy-to-use web portal providing a comprehensive platform for stimuli presentation, recording, visualization and analysis of the remote eye tracking.   Powered by Sticky, the platform includes powerful visualizations with view gaze data over stimulus as static data or as moving data (over time).

Commenting on the news, Bob Granito, President, IVP said, “We are excited to partner with Sticky to bring cost-effective eye tracking to mainstream research in a way that it is fast, reliable, global and scalable.”
 

IVP Background Information
Interactive Video Productions LLC provides research technology labs in facility, in-field or online to help marketing researchers gain deeper insights and provide compelling visualization for their key findings. Solutions include: usability, eye tracking and neuromarketing technology across the US, Europe and Canada, where IVP has also built a large network of research facility partners.