Jibunu Introduces RICK - Roundtable Interview Conversation Kickstarter

Leominster, MA:  Jibunu (http://www.jibunu.com), a full-featured marketing and research technology firm, has introduced RICK, a new tool that enhances their qualitative offerings.

RICK (Roundtable Interview Conversation Kickstarter) adds a new dimension to focus groups and participatory exercises.

Jibunu worked directly with qualitative interviewers in the development of this tool. The result is a product that enables more in-depth focus group conversations and the sharing of opinions. With RICK, the moderator can focus on the exchange of ideas while the backroom easily monitors sentiments as they are expressed.

RICK’s combination of qualitative and quantitative methods with instantaneous reporting creates a way to capture opinions prior to discussions that could lead to biased responses. This three-part system provides tools to gain insight into the factors that persuade people and influence change. This technology also lends itself to focus groups where participants are not all in the same facility.

RICK works by presenting participants with quantitative questions; once all have answered, the moderator can display the results and facilitate a discussion. Data is also fed to the backroom in real time. Results can be displayed in a variety of formats including graphs, word clouds, heatmaps, among other options. RICK also helps administrators manage and display qualitative stimulus.

Ken Berry, Jibunu president, describes RICK as “The perfect marriage of the qualitative and quantitative worlds.”  He goes on to say, “RICK’s ability to be administered remotely has allowed clients to leverage technology to save time and money while getting more in-depth feedback.”

About Jibunu

Jibunu (http://www.jibunu.com), founded in 2003, pioneers database-driven online survey technology.  Built on roots in software development, the company focuses on the respondent experience as well as researcher needs. As a result, Jibunu offers interactive tools and virtual environments that are changing research methodology on all fronts in both the quantitative and qualitative space. In the past few years Jibunu has been recognized by numerous groups and media outlets for its innovation and leadership.

 

Contact

Elizabeth Lepisto
Director of Marketing
Jibunu
978-870-1970
[email protected]
www.jibunu.com

 

This content was originally published by Jibunu . Visit their website at http://www.jibunu.com.