Join the Dots launches social listening services supported by new hire

Following the launch of new research tools Scout and Project in January, Join the Dots adds Social Listening capabilities to its arsenal. Join the Dots has partnered with Pulsar, the leading provider of social listening software, and hired Research Director, Ellie Osborne, previously of MMRI, to lead the new service.

As Head of Culture & Trends, Kelly McKnight, announced at last week’s MRS Social Media Research Summit, ‘social asking’ is the next trend in market research: “Social listening is a key addition to our research toolkit and it makes perfect sense for us to offer this service to our clients – we understand their brands and business inside out, we understand people and we have the right tools in our toolkit.

“On the right research briefs, we can now combine digital listening with our traditional skills of asking questions to give us a better understanding of people, culture and trends across the globe”.

Join the Dots provides consumer insight to their clients through a combination of rigorous primary research and the latest thinking in psychology, behavioural economics and consumer trends.

Formed in 1998, Join the Dots boasts a multi-national portfolio of clients including British Airways, GSK, Diageo, Unilever, Nationwide, The Co-operative and the BBC.