Join the Dots launches Insight Ecosystem
Posted January 14, 2019
The agency’s intention with the Ecosystem is to pre-empt the transformation of online communities as we know them, by developing a more flexible solution for clients.
Global consumer insight agency, Join the Dots, has launched its latest innovation in the form of an Insight Ecosystem, designed to identify the differences between what people think and say they do, and what they actually do.
Having closely monitored the changing landscape of the research industry over its 20 years in business, the agency’s intention with the Ecosystem is to pre-empt the transformation of online communities as we know them, by developing a more flexible solution for clients.
Join the Dots’ chief client officer, Graeme Lawrence, commented: “Through a flexible combination of asking, listening and observing behaviour, we use a range of agile and immersive approaches to understand people and help clients make better business decisions.
The Ecosystem embraces a much wider range of research approaches including award-winning question tools, social intelligence capabilities and powerful ethnography apps. It has a more sophisticated ‘back end’ than a traditional online community, to help clients analyse, filter and socialise insights across their organisation. It’s designed to constantly evolve as the industry does, with integration of AI, automation and big data, and the ongoing impact of the technological, social and economic change.”
Designed and developed by Join the Dots’ innovation team, the Insight Ecosystem acts as an extension of a brand, providing insight teams with a powerful tool for internal and external marketing. Internally it creates momentum and support for market research by providing an always-on source of insight. Externally, the Ecosystem is a brand touchpoint that provides a sense of belonging and connection for consumers interacting with a company’s products and services.
Join the Dots is a leading global consumer insight agency that helps clients make better business decisions through a deep understanding of people. Founded in 1998, the company is celebrating twenty years of helping clients make better business decisions and has grown to be one of the most respected and fastest growing agencies in the industry, delivering consumer insight to multi-national clients through a combination of rigorous primary research and the latest thinking in psychology, behavioural economics and consumer trends. The consumer insight agency recently announced its fifth consecutive year of over twenty per cent year-on-year growth across its offices in Manchester, New York and Singapore, following a management buyout in 2017.
This content was originally published by Join The Dots . Visit their website at http://www.jointhedotsmr.com.