A Trusted Utility Brand is Required to Achieve High Customer Satisfaction

Market Strategies’ 2014 Utility Trusted Brand & Customer Engagement study revealed a key concern for electric and gas utilities.


Market Strategies’ 2014 Utility Trusted Brand & Customer Engagement study revealed a key concern for electric and gas utilities: many utilities with great operations have very low operational satisfaction. PSE&G Long Island has some of the best reliability metrics on the East Coast. Ameren Illinois has one of the best customer service operations in the industry. Puget Sound Energy has some of the lowest rates in the nation. NV Energy has as many billing and payment options as any utility. And yet none of these utilities typically rank toward the top on customer satisfaction. Want to know the reason for the disconnect? Read why A Trusted Utility Brand is Required to Achieve High Customer Satisfaction.



This content was originally published by Market Strategies International . Visit their website at www.marketstrategies.com.

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Market Strategies International

Market Strategies International

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Market Strategies International is the research and consulting partner that helps the world’s most successful organizations thrive.
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