Tandem - The launch of a smartphone friendly research platform

Tandem is a new online research tool that engages people via their smartphones and connected devices. Developed by Further, it delivers the online researcher unparalleled access into their target audience lives, accelerating the journey from people to data, and from data to insights and ideas.

Tandem was born out of a crisis in market research. Smartphone technology has rapidly increased the speed at which we all play, work and share. The pressure is on for researchers to deliver results to clients at the same pace. It has challenged researchers to maintain a rigorous approach, whilst at the same time engaging participants effectively.

With people's time becoming ever more precious, it has never been more difficult to encourage individuals to take part in research projects from start to finish. It is little surprise then, that terms like ‘engagement’ and ‘incentivisation’ have become so frequently bandied about within this industry. Often, research involves juggling multiple methods across many markets and amongst diverse teams; all of whom must collaborate seamlessly to analyse, export, and report rapidly.

Tandem was built with these challenges in mind. Further took a systemic approach to the world of ‘in-the-moment’ insight and identified not just the psychology of the participant, but also the researcher. By understanding the needs of both stakeholders, they were able to build technology that reduces barriers to participation, exploration and interaction. The technology automates vital parts of the research journey, allowing researchers to focus on building great relationships with their participants and craft excellent experiences, whilst Tandem does its best to look after the nitty gritty of the project.

Dr John Whittle, Senior Research Strategist, explained “The great thing about Tandem is that the more you use it, the better it becomes. It is not only intuitive to use and full of good practice tips, but fun for the researcher and participant. This means people enjoy taking part and create better quality research.”

About Further
Further is an online research specialist, helping clients stay relevant through uncovering consumer behaviours and context and delivering in-depth insight. Further is the new name for Dub. Dub was founded in 2007. The current team is 21 people strong across the UK and North America.

About Tandem
Tandem is a mobile ethnography platform and complements the existing Together community platform: Tandem (www.go-further.co/tandem) is all about bringing you closer to the diverse worlds of individual people. With Tandem, you are directly connected to people’s mobile phones, making those everyday life moments, experiences and context immediately accessible.

Tandem is a digital ethnography tool that simplifies and quickens the journey from people to insight to decision. Building on the speed, agility, rigour and flexibility at the heart of our proposition, Tandem enables you to build flexible activities, see people’s responses in context and in the moment, in video, image and text and review them seamlessly within the platform.

Tandem was built for all types of platform users and not just for the research savvy, which makes it that much easier to interact with and understand people’s behaviours and motivations.