Tonic Launches Q-Club

The typical linear and transactional relationship between clients, agencies and research participants within the qualitative research space limits the ability and effectiveness of research in today’s hyper-connected world.

In response to this, Tonic has solidified the way it works with its clients and research participants in the form of Q-Club; a collaborative way of working that places ongoing and long-term human connections at its core. It offers clients a number of additional benefits to the typical agency relationship, from free training sessions and thought leadership reports to initiatives that save clients time and money.

Nick Priestley, CEO of Tonic commented, “Over the years we’ve always witnessed the greatest impact of our work with those clients that value genuine partnership and long-term relationships. With Q-Club we want to bring the benefits of this type of working relationship to all our clients and so we’re committed to putting in the extra effort into every client relationship.”

Tonic Insight is an online communities and qual specialist with offices in London and New York.

Contact:
Nick Priestley
CEO
[email protected]
+44 (0)207 428 7382 / +1 646 661 1511