[WEBINAR] The Anatomy of a Multi-Day Online Qual Study: 4 Activities That Deliver Richer Human Insights

 Ray Fischer, CEO of Aha! The Strategic Online Qual Platform, shares the "learning" from managing hundreds of online qualitative studies. Using a multi–day study design example, this webinar takes you through methods, tools, and tactics that will help bring your qual studies to life for you, your respondents and your clients.

Ray's presentation showcases several online qual activities designed to engage respondents at a more connected level, leading to greater honesty, emotion, candor and insights.

The webinar demonstrates how to go beyond open-ended Q&A by mixing up your studies with a variety of next generation tools including collage, perceptual maps, video, mobile apps and social tools.

View the webianr recording for an entertaining and informative hour of sharing, learning, and thinkingon the ever-evolving world of online qualitative research.

View the recording today. You will: 

• Learn how to design more engaging online studies
• Increase respondent engagement yielding deeper human insights
• Evolve your online research skills

Speaker: 

Ray Fischer 
CEO
Aha! Online Research Platform

Ray is a co-founder and CEO of Aha! His career began in the advertising, which led him to Pepsico where, as a marketing guy and brand manager, he got his first significant exposure and involvement in research. He had a foray into the Internet and technology world in the late 90's early 2000's. In 2002 he joined research consultancy RealityCheck, and in 2005 he was able to combine his research and technology experiences and apply them to the then very new world of online qualitative.

2016 marked 11 years in online qual for Ray, and he and his team (and clients) continue to innovate; coming up with new tactics, projective methods and approaches to making online qualitative more engaging and insightful for researchers, respondents and clients. Ray has been involved in countless online studies and loves to share his knowledge and passion with clients, prospects and anyone who happens to get stuck on an elevator with him.