[Webinar] Knock Down the Data Silos

Most organizations separate market research from Big Data/CRM. Market research uses survey data to understand the needs and attitudes which motivate behaviors but sometimes captures unreliable "claimed behaviors" while Big Data/CRM captures robust behavioral data profiling customers and prospects but falls short in understanding needs and attitudes. As a result, data is divided into silos and neither silo sees the complete picture.

Learn how market research and Big Data/CRM organizations can use collaboration to enable greater insights and make better-informed decisions.

View the recording today. You will learn how to:

• Harness Big Data/CRM to target verified customers and non-customer prospects with blinded surveys.
• Integrate custom survey content with appended CRM metrics to enhance customer and prospect understanding and connect the "Why behind the buy" with the "Buy".
• Append data collected by a range of 3rd parties to understand digital, social media and clickstream behavior with custom survey insights to understand the different shades of your customer's journey.
• Effectively influence behavior with actionable insight into the most important moments of consumer's path-to-purchase.

Speakers:

Greg Ellis

EVP, Integrated Data Solutions

Research Now

In his role as EVP, Integrated data Solutions, Greg Ellis is responsible for the development and commercialization of integrated data solutions at Research Now as well as supporting Research Now’s solution provider customers with the development of integrated data assets to fuel their solution offerings. The integration of survey data, online behavioral data and appended third party or customer data offers marketers the potential to uncover great insight and dramatically improve marketing productivity and resource deployment.

From 2011 through 2014 as CEO, Greg led healthcare information and analytics provider, ImpactRx through a period of rapid expansion.  Prior to joining ImpactRx, Greg was a Rosetta Senior Partner where he served in a variety of leadership roles in helping to grow Rosetta from $4M to $240M in annual revenue over 9 years prior to Rosetta’s 2011 acquisition by Publicis. Greg graduated from Carnegie Mellon University with a BS with University Honors and an MS in Industrial Administration.

Greg has over 30 years of experience in the information, analysis and consulting industries spanning market leaders like DRI, IRI, AC Nielsen, Opinion Research Corporation and DoubleClick. Throughout his career he has been a pioneer in leveraging information and analytics to uncover insight, drive improved marketing and sales productivity and inform better resource deployment. At IRI and Nielsen, Greg was at the forefront of leveraging scanner store and household panel data to improve consumer product pricing, promotion and marketing mix effectiveness.  At Rosetta, Greg led much of the firm’s “best in class” patient and physician segmentation work in order to optimize patient and professional marketing on behalf of leading pharmaceutical brands.

Joel Nelson

Sr. Director of Client Development

Research Now

Joel has eleven years of experience working for Research Now, having led business development teams in the U.S. and in Latin America across all industry verticals. Prior to joining the Integrated Data Solutions team, Joel most recently led our Healthcare Solutions division where he was responsible for channel strategy, pricing, marketing, partnerships, and member profiling initiatives. Joel is fluent in Spanish and holds a Bachelor of Arts degree in International Studies from Texas A&M University.