[Webinar] Online Qual: When Failure is Not an Option

Whether you are an experienced online qual pro, or have yet to dip your toe into the water, many researchers have either had bad experiences or are afraid to take the leap into online qual because they fear the unknown.

In this webinar recording, Ray Fischer, CEO of Aha! The Strategic Online Qual Platform, will share the knowledge he’s gained from managing hundreds of online qualitative studies. Using a multi–day study design example, this webinar guides you through methods, tools, and tactics that will help bring your qual studies to life for you, your respondents, and your clients. Ray takes you through bonafide approaches that will all but guarantee you and your client a great experience.

View the webinar recording today. You will learn:

• Best practice approaches to overall study management
• How to design activities that engage respondents and clients alike... and yield richer insights
• Techniques to optimize your recruiting approach to ensure 95%+ participation rates
• How to give tech tools a human touch
• Methods for making sense of all of the data

Speaker:

Ray Fischer
CEO & Founding Partner
Aha! Stategic Online Qual Platform

Ray Fischer, CEO of Aha! — the strategic online qual platform — is a pioneer and innovator in the online qualitative research space. In his roles as a brand marketer, ad agency guy, and consumer insights strategist, Fischer has experienced the impact of technology on consumer and marketing research first hand. Working with a team of marketing research and technology experts, Fischer led the development and launch of Aha! resulting in a comprehensive suite of dynamic respondent methods and activities that deliver deeper strategic human insights. 

Learn more about Aha! here: www.AhaOnlineResearch.com.