[WEBINAR RECORDING] How Ad Fraud & Ad Blocking Pollutes Online Analytics

Digital ad fraud has been around for years, but it is finally making the rounds in mainstream media. Industry trade associations and others are starting to pay attention and dedicate resources to measuring it. But estimates appear to vary widely from low single-digits to high double-digit percentages. Exactly how widespread is digital ad fraud?

More importantly, the bots that create fake traffic, fake ad impressions, fake clicks and even fake purchases are the very ones that will also skew the analytics that we rely on to make business decisions.

Listen to this webinar recording today. You will learn:

• The history that gave rise to the opportunity for digital ad fraud today
• The two main forms of digital ad fraud
• Characteristics of the bots that are used to commit this kind of fraud
• How bot and fraud activity pollutes digital analytics
• Steps you can take to detect and mitigate it now, without expensive anti–fraud services

Dr. Augustine Fou

Independent Ad Fraud Researcher

Dr. Augustine Fou is an industry-recognized thought leader in digital strategy and integrated marketing, and former Chief Digital Officer of Omnicom's Healthcare Consultancy Group, a $100 million agency group serving pharma, medical device, and healthcare clients.

Dr. Fou has over 20 years of management consulting experience and hands-on experience in creating and optimizing marketing across traditional and digital channels. Dr. Fou teaches digital and integrated marketing at Rutgers University and NYU.

Dr. Fou completed his PhD at MIT in Materials Science and Engineering at the age of 23. He started his career with McKinsey & Company and previously served as SVP, digital strategy lead, McCann/MRM Worldwide.