[Webinar Recording] Leverage the Power of Mobile to Understand the Customer Journey

There are some projects that you can only do on mobile. Gone are the days of mobile serving as a premium offering or exclusive aspect of your study. We sometimes forget that product research is rooted in the features that mobile provides - "selfie videos," GPS, barcode scanning and more - in a modern context. It's time to recognize that mobile studies are critical to truly understanding the customer journey. Demonstrate to your boss, your team and your customers how they can leverage the power of mobile today.

View the webinar recording. You will learn how to: 

• Redefine the narrative by clarifying that mobile can deliver powerful consumer insights
• Identify mobile opportunities when and where a fit exists
• Speak confidently about the best applications for mobile features
• Demonstrate that mobile can work for product research through the lens of audience accessibility and high completion rates

Speakers: 

Jackie Lorch
Vice President Global Knowledge Management 
SSI

Jackie Lorch is Vice President of SSI's Global Knowledge Management group and has been with SSI for over 27 years. She was a member of the team which developed SSI's first online panel and managed the panel for several years. She is a frequent writer and speaker on research topics, including at AMA, ARF, CASRO, ESOMAR and MRA Annual conferences. Lorch is an ESOMAR Representative for the US and a member of the Board of Directors of the Marketing Research Institute International.

Ian Riner
Customer Success Manager
SSI

Ian Riner is a Los Angeles native and was introduced to the research field by way of a political polling call center based in Salt Lake City, UT. He joined Instantly in 2009, and has served as customer success manager of SSI since 2016. This month he will celebrate his 10th year in market research. Ian continues to provide expertise to market researchers, marketers, advertisers, small/medium businesses, and academia alike for online- and mobile-based research studies.

Moderator: 

Lenny Murphy
Executive Editor & Producer 
GreenBook

Leonard "Lenny" Murphy has been in the Market Research industry for over a decade in various senior level roles, most notably as CEO of full service agency Rockhopper Research, CEO of tech-driven start-up BrandScan360, and Senior Partner of strategic consultancy Gen2 Advisors. A major aspect of his work focuses on collaborating with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, 2 of the most widely read and influential publications in the global insights industry. Mr. Murphy is a key consultant to numerous insight-focused organizations on both the supplier and client side and an advisor to several technology focused start-ups via his consulting practice. He is involved with numerous organizations including the Insight Innovation Exchange, The ARF, NY AMA, NewMR & MRGA. He also Chairs and produces conferences globally in collaboration with other leading organizations, and speaks about the future of insights and how to deliver maximum business impact at many events annually. He lives in Atlanta, GA with his 5 (yes, 5!) children, Should- be-Sainted wife, dog and a clinically insane cat.