Free Webinar Recording

The ABC's of Gen Z: Attitudes, Behaviors & Concerns

Join BuzzBack as they share results from their new Gen Z study.

  • The webinar is presented by GreenBook and BuzzBack

Hyper-connected, anxiety-ridden Gen Z is about to enter the workforce and wield their purchasing power. Just as we get a handle on Millennials, it's time to start learning what makes a new cohort of consumers tick. Join BuzzBack as they share results from their new Gen Z study.

View the recording. You'll learn: 

  •  Who they look up to and want advice from (hint: it may not be who you'd think)
  • What their biggest fears and their life goals are (so far)
  • How their attitudes might shape product development in health, nutrition and tech
  • Where to connect with them and why

The webinar includes findings from BuzzBack’s primary research of US and UK consumers, augmented with interpretation from global trend and culture-spotters at Faith Popcorn's BrainReserve.


Carol Fitzgerald

President & CEO


As the founder and owner of BuzzBack, Carol is an experienced senior-level executive with proven success in the management of both established and start-up companies. She started BuzzBack with a vision for changing how consumers interact with marketers online, focusing on making the experience engaging and fun. In 2015, she received an Enterprising Women of the Year award, recognizing owners of fast-growth businesses who are stand out leaders in their communities. 

This content was originally published by BuzzBack L.L.C. . Visit their website at

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