[Webinar Recording] Keeping Up with Your Consumers: Adding Agility to Attitudes & Usage Studies

Knowing and understanding your target consumers is at the heart of making confident decisions for brand and product strategies. One of the most common ways that teams achieve an understanding of their consumers is through attitudes & usage (A&U) studies. However, with the pace at which consumers’ habits, practices, and needs change today, it is essential you have the capability to conduct these types of studies quicker and more often to keep up.

We’ve applied agile principles to this tried and true methodology and created the Agile A&U™, which is designed to provide you with actionable answers that instill confidence for making those important decisions—at the speed of your business. Whether you are shaping products, experiences, or campaigns, an Agile A&U provides the quantitative validation you need and the speed and frequency at which you need it.

View the recording to:

• Hear what an Agile A&U study is and how it is different from other A&U studies, specifically around speed, cost, and audience specificity
• Learn best practices and the 4 most common use cases for an Agile A&U
• Learn how to get the most out of your Agile A&U in terms of asking the right questions and including comprehensive answer sets
• See a case study that walks through the entire process from study design to analysis and reporting

 

Speaker:

  Sara Logel, Research Strategist, Gutcheck

Sara graduated from Butler University with a B.S. in Marketing and Spanish. Sara was always interested in Market Research due to her consistent curiosity and understanding the value of making decisions based on evidence. After graduating, Sara entered into the non-profit world as a Market Research Analyst for the North American Retail Hardware Association, where she covered industry trends and gathered research to drive the company’s strategic initiatives. She’s been with GutCheck for more than 1 year now as a Research Strategist. In her free time, Sara likes to get away in the mountains, visit breweries and be a tour guide for her many family and friends that visit her in the lovely state of CO.