[WEBINAR] Win with Quality: Next-Gen Measurement of Sample Quality through Technology

Building the industry’s first and largest sample marketplace presented many unique challenges, not the least of which was tackling sample quality.  Panel providers have historically used readily available metrics like double opt-in, frequency of survey attempts, and response rates to describe quality.  Unfortunately, these metrics have not held up well under the required rigor of market research. We need a better way.

Listen as Chuck Miller of DM2 and Andy Ellis of Lucid share their journey to redefine quality for an open and transparent sample marketplace.

Understand how they collaborated with several of the industry’s largest sample buyers to design, build, and curate the first and only independent, industry-wide sample benchmark questionnaire. 

See how they join broad-based platform metrics to the benchmark questionnaire to give you even deeper insights.

Get a deep dive into sample quality. Understand undetected sample characteristics that could influence your research outcomes. Learn how to identify these latent characteristics using a diagnostic survey.

Gain real tools to measure real quality.  Know your sample.

Sample is the backbone of research. View the recording and come away with insights and tools you can use now to turbocharge your research and drive results for your organization and your clients.

View the recording today. You will: 

• Understand how we currently assess sample quality and what we have been missing by conflating other factors with true quality benchmarks
• Learn to use technology and consistent data to accurately assure quality sample across multiple sources - come away with better research results
• Get the first look into next gen measurement: see the detailed, benchmarked results from over 50 sample suppliers in three countries over six business quarters.

Speakers: 

Chuck Miller

President

DM2

Chuck Miller is president of Digital Marketing & Measurement, LLC (DM2), a research agency focused on communications and measurement in emerging media. During his more than 20 years in research, Chuck has built significant capabilities in provider and end client organizations, including over 10 years as a Vice President at AOL and Time Warner leading Consumer Insights and Business Intelligence functions. A pioneer in online research, Chuck is named Inventor on a US Patent associated with the first survey router. As a recognized thought-leader in marketing research, Chuck frequently publishes, speaks at conferences, and leads many industry initiatives.

Andy Ellis

COO

Lucid

Andy Ellis, COO of global human answers platform Lucid,  has 15+ years experience managing global operations, sales and technology teams in the market research industry. Andy joined Lucid as Senior Vice President of Corporate Development, soon becoming President of Lucid business units Federated Sample and Fulcrum. In March 2016, he became COO, Lucid.
Before Lucid, Andy was Managing Director Europe and Asia-Pacific at Greenfield Online. He was part of the executive management team responsible for building them into a global, 600+ employee, publicly traded company, leading to the ultimate sale of the business to Microsoft in 2008. Andy holds a B.A. in Economics (Creighton University).