Agile Market Research Goes International: Why In-Country Optimization Is a Must
Posted July 21, 2014by
Hear how Matt Warta, CEO of GutCheck, is combining on-demand tools with agile research methodology to identify and optimize winning concepts.
Only 11% of market-facing decisions have the backing of customer data (HBR, Aug 2012). We believe this to be an even smaller percentage internationally. Nowhere is this shortage of customer feedback more evident than in the concept development process. It’s no wonder that a significant percentage of product, packaging, and advertising executions fail every year.
The lack of time, budget and tools available to market researchers have prevented companies from tapping consumer insights as much or as early as needed leaving them to rely on intuition or gut feel to pick and refine winning concepts.
On-demand tools when coupled with the Agile Research Methodology allow researchers and marketers to identify and optimize winning concepts much earlier in the development process resulting in executions that are both faster to market and better performing.
Join GutCheck’s CEO, Matt Warta, to hear:
- What new methodologies and tools are available to market researchers to enable successful international launches
- How one company successfully leveraged these new tools and methods to learn from their under-performing product launch
- 5 tips every market researcher should know when doing market research internationally
This content was originally published by GutCheck . Visit their website at www.gutcheckit.com.