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Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Aligning Brand & Creative Strategy through Agile Market Research
Presented by GutCheck
We frequently hear stories about the brand team and the creative team struggling to find the right balance of strategy versus creative. With the historical absence of agile market research solutions, many of these struggles are often solved by opinion and gut feel. It is no wonder that only 20 percent of advertising is proven to be effective.
Listen and learn:
- The struggles every company faces when trying to fuse brand strategy and creative to develop effective advertising
- How to leverage agile research solutions to drive collaboration and create more effective advertising
- Real-life examples of companies who have dealt with this challenge and the results they gained from using agile research solutions
Presented by
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LOCATION
Denver, Colorado, United States
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