[Webinar] Applying Neuroscience to Communications Research

Neuromarketing is an exciting field that is redefining what we think we know about our customers, their decision-making, and the processes that govern how they think and act.  Listen and learn how to align your marketing efforts with consumer behavior.

This webinar will:

• Explore the limitations of traditional cognitive research and how applied neuroscience can provide deeper insight into the consumer experience
• Reveal powerful, remarkably accurate metrics that make neuromarketing research more accessible and actionable
• Explore surprising and underutilized applications for neurocognitive tools through case study examples from various media and concept phases
• Demonstrate the importance of customizing a methodology for specific business needs and integrating applied neuroscience with best practices from conventional research

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