Driving Mobile Research: How Chrysler took its Research to the Next Level - the Driver's Seat

Chrysler reached out to Qualvu to collect consumers’ in-vehicle experiences. The result? Candid, in-the-moment insights that were essential to helping the automobile manufacturer make better business decisions.

Presentation by Scott Slagle, Head of Consumer Insights at Chrysler Group and Brooks Pettus, President at Qualvu. In today’s digital age, advancements in technology have empowered businesses to reach consumers anywhere and everywhere – even in their car – via mobile video. Chrysler reached out to Qualvu to leverage its asynchronous video technologies to collect consumers’ in-vehicle experiences. The result? Candid, in-the-moment insights that were essential to helping the automobile manufacturer make better business decisions and a better product built on their customers’ truths.

 

This content was provided by Qualvu. Learn more at www.qualvu.com.