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Extra Credit: An Eye Tracking study of Credit Card Websites

This study takes a look at three major financial services websites: chase.com, capitalone.com, and discovercard.com. The goal was to gain some understanding of what company makes it easiest (and most difficult) for users to complete the crucial task of “applying for a new credit card”. The study was structured to gather and compare eye tracking data during task completion relating to several metrics.

-June 2009

This content was provided by Catalyst Group. Visit their company website at www.catalystnyc.com.

Company profile

Catalyst Group

Catalyst Group

New York, New York, United States of America
Telephone:
(212) 243-7777
Email:
ngould@catalystnyc.com
Website:
www.CatalystNYC.com
About Catalyst Group :
User-centered research & design firm,dedicated to helping companies connect their business objectives to the needs and expectations of their customers
www.CatalystNYC.com

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