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Mobile Research - Stepping Ahead

T-Mobile needed to understand how multiple campaigns were working by each element as well as impacting on the brand. View the case study presented at the MRS Online Methods Conference in 2011.

 

Problem

T-Mobile pre-tested communications and tracked brand health but needed to understand how multiple campaigns were working by each element as well as impacting on the brand.

Approach

MESH works alongside T-Mobile’s research, creative and media agencies tracking experiences in real time to help optimise campaigns as they roll out.

Action

At a media level, MESH helped T-Mobile identify the strength of its magazine strategy for the agency to fully capitalise on this. As the branded value ‘Night In’ proposition was launched with a variety of executions, the MESH rapid feedback was used to optimise future executions. At a strategic level, T-Mobile’s online trading team and its agency in charge of store windows have used MESH insight to feed into future planning. With Orange and T-Mobile coming together, MESH has gone back over a year’s data to evaluate Orange’s direct response strategy.

Mobile Research - Stepping Ahead

 

This content was provided by MESH Planning. Visit their website at www.meshplanning.com.

Company profile

MESH Experience

MESH Experience

London, , United Kingdom
Telephone:
07979808758
Email:
info@meshexperience.com
Website:
www.meshexperience.com
About MESH Experience:
Our unique ability to measure all forms of brand experience and correlate them to performance is the single best way to drive brand growth.

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MESH EXPERIENCE’S SHANE BAXENDALE AWARDED DOCTORATE

MESH Experience

Shane Baxendale, VP, Data Science, at MESH Experience, the award-winning global data, insight and analytics company, has been awarded a doctorate from Cranfield School of Management.