[Webinar] New iPad Qual/Quant Methodology Propels Innovation Success

There are many options for Insight Research to provide inspiration at the beginning of this process, and established Validation Research to assess stimuli at the end. Yet there are few methodologies for providing the best direction in the middle Development Phase, the "heavy lifting" to bring your initiatives and ideas to life. And researchers are challenged to propel the process faster, deal with mushrooming marketing complexity, and test in real-world contexts that provide greater insight.

The new AcuPOLL Live Qual/Quant iPad system is a unique technology for moderated group qual/quant evaluation and optimization of your initiatives and ideas: concepts, multi-platform marketing campaigns, products, packages, and displays. Building on the qual/quant approach AcuPOLL pioneered more than 20 years ago, our new iPad system supercharges the process, allowing researchers to:

• Test in-context in restaurants, bars, laundromats, playgrounds, test kitchens, and even retail
• Get deeper insight from millennials and teens on the platform where they're most comfortable and engaged
• Have the flexibility and capacity to test more than a dozen diverse campaign elements in one session
• Access new question options, instant text highlighting/heat map results, and data summaries immediately after each session... all while leveraging the unique abilities that AcuPOLL Live has always provided to quantitatively evaluate, qualitatively probe, adjust, and re-test - instantly.

AcuPOLL Live provides the benefits of qual and quant in one step, saving time, saving money, and improving research quality as the quant informs the qual, and the qual gets quantified for better reliability. This fuels greater success in the Development Phase of projects to help you develop stronger initiatives, faster.