StandPoint names Justin Blomgren as Director of Business Development

Justin Blomgren brings years of technology and market research experience to StandPoint. Justin will be responsible for expanding StandPoint’s business by informing prospects about StandPoint’s new suite of tools designed to bring new products to market.

ATLANTA, Georgia, January 16, 2013—StandPoint today announced that Justin Blomgren has been named Director of Business Development. Justin Blomgren will be responsible for expanding StandPoint’s business by informing prospects about StandPoint’s new suite of tools designed to bring new products to market. Justin will promote StandPoint’s flagship service, SCORE, an award-winning qualitative methodology for concept development. Justin will demonstrate how this innovative process assesses the cognitive styles of study participants and allocates them to the appropriate step in the SCORE process.

“We are pleased to bring Justin Blomgren on board. We are confident that his vast experience in sales and relationship-building will make Justin a great contribution to our team.” – Kip Creel, President - StandPoint

Justin has extensive experience in a wide array of industries, with a focus on market research and technology. Prior to joining StandPoint, Justin spent 4 years with a U.S. marketing firm where he held various positions including Executive Account Director and Director of Technology.

Justin will manage StandPoint’s new client relationships and business strategy. He has extensive experience, and natural ability to communicate effectively will immensely benefit our current clients as well as future clients.

 

About StandPoint

StandPoint enables smart brand, product, and service development decisions by bringing the customer’s voice and ideas to our client’s decision making. Our approaches create the knowledge to answer tough questions and take action.

Fact-based, not fact-filled, StandPoint’s concise deliverables build confidence in strategic decisions and organizational change. And, our team of real-world business specialists offers informed recommendations that shape our clients’ future direction.

What do our clients say? Over the past five years, more than 95 percent of StandPoint’s deliverables have received top client marks for actionability.