Unlocking Mobile, Respondent First

It's no secret that mobile is quickly overtaking desktop as the preferred method for searching, shopping, communicating and gathering information. However, much of the research industry is approaching mobile research when thinking about it at all the wrong way. Listen and learn:

• Why mobile presents a tremendous opportunity in terms of scale, speed, and quality, and how to optimize for success
• Why, instead of a mobile-optimized strategy, you should focus on a cross-platform respondent-optimized strategy
• How the research industry can accelerate the shift to respondent-optimized research through collaboration among clients, suppliers and platforms