[Webinar] Mars Petcare Eliminates Analysis Bottlenecks with Intuitive Survey Analytics

Survey data is traditionally extremely difficult to analyze, requiring deep technical expertise in SPSS, Tableau, etc. On average, companies waste over 30 hours a month on analyzing, interpreting, reporting, or charting the results of a project. Additionally, 75% of the data captured in surveys never makes it into the final report. So many insights teams waste hours, even days, running back and forth between suppliers.

Stop wasting time searching for and visualizing data points. Approachable and intuitive survey data analytics will empower you to analyze data from brand trackers, h&p studies, and more in minutes, not hours or days.

Register today and learn how to:

• Dramatically reduce the time and effort spent on searching across, analyzing, and socializing valuable customer survey data
• Maximize research investments and eliminate duplicative research efforts by leveraging the full data set
• Bring insights teams to the forefront of data-driven decision making with intuitive and accessible data discovery

Speakers:

  Kristi Zuhlke, CEO & Co-Founder, KnowledgeHound

Kristi Zuhlke is the CEO of KnowledgeHound—a data discovery platform focused on unlocking the enormous potential in every organization's customer research. She is passionate about empowering market researchers with tools for intuitive data analytics.

Natalia Lumpkin, European CMI Director (Strategy & Insights) Mars Pet Nutrition Europe, Mars

Natalia Lumpkin is a business leader with 13+ years of experience in building strategic insights, knowledge, talent and growth for many billion-dollar brands and business at P&G and Mars Inc. She is a visionary who sees opportunities, takes risks, provokes new thinking and constantly pushes forward to reach for new heights. Natalia is a strategic thinker with bold vision and passion to transform insights into a fast and agile organization of the future that is set to create competitive advantage, inspire growth and generate revenue. With her energy & passion for people, she has developed strong talent and engaged teams.