[Webinar] What Happens When Technology Empowers Empathy (Spoiler Alert: Success)

Futurists predict that technology, like Artificial Intelligence and Machine Learning, and humanity are the future of insights. But are tech and humanity at odds? And will any of this lead to better outcomes for the human experience? 

Join GutCheck’s Chief Client Officer, Jess Gaedeke, and Chief Research Officer, Renee Smith, to learn how technology can empower empathy, intelligence, and create more meaningful, human experiences with your brand.  

Based on recent data captured by GutCheck, you will see how emotion can be derived from online comments, providing a rich understanding of the unspoken barriers humans face, the tensions and delights that inform meaningful experiences, and what to consider if you want to encourage customers to switch to your brand. 

It is possible to employ empathy at scale, and it will make you a better innovator and marketer. 

Register today to learn:

• How to create empathic, “they get me” experiences for the humans your brand serves 

• The technology that uncovers the unspoken progress your consumers want to make 

• Modern frameworks that clearly define high potential innovation and messaging opportunities

Speakers:

  Jessicca Gaedeke, Chief Client Officer, Gutcheck

Jess has more than 15 years of market research and sales experience, with a specific emphasis on consultative selling and developing commercial talent. Having previously worked in the consumer packaged goods, technology, and services verticals, she is focused on growing GutCheck’s client base and further expanding its market position.

 

  Renee Smith Chief Research Officer, GutCheck

Renee has 25+ years experience conducting research into why people do what they do — first as a journalist, then as an academic, and for the last 15 years as a market research professional. Most recently, Renee worked on innovation and re-inventing research solutions as Chief Research Officer at Kantar.