[Webinar] Digital Qual and Facial Coding: Adding High Tech Tools

DEBBIE BALCH

Founder and President

Elevated Insights

Debbie is a senior marketing research industry professional with over 20 years of experience identifying deep consumer insights that help clients develop effective marketing, communication, technology, and product strategies. She specializes in target consumer immersions; identifying unmet needs; co-creation; concept development; advertising, packaging, and communication optimization; brand imagery & equity development; product and sensory reactions; shopping insights; holistic consumer behavior, and emotional rationale.

TIM LYNCH

Qualitative Evangelist

FocusVision

For more than twelve years, marketing expert and digital strategist Tim has combined experience-driven knowledge with a passion for technology to help organizations stay abreast of marketing trends, set worthy goals and achieve their marketing objectives. In his career to date, Tim has been privileged to work with thought leaders in Cardiology, Endocrinology, Oncology and Psychiatry. He’s been an integral part of the teams working for the Vascular Biology Working Group (VBWG) and the Coalition for the Advancement of Cardiovascular Health (COACH). In 2012, Tim joined FocusVision Worldwide. Tim leads FocusVision’s marketing efforts on a global scale, implementing their marketing programs around the world. Tim is an active member of the QRCA and UXPA.
 

LEONARD MURPHY

Chief Editor & Principal Consultant

GreenBook

Leonard “Lenny” Murphy has been in the Market Research industry for over a decade in various senior level roles, most notably as CEO of full service agency Rockhopper Research, CEO of tech-driven start-up BrandScan360, and Senior Partner of strategic consultancy Gen2 Advisors. A major aspect of his work focuses on collaborating with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, 2 of the most widely read and influential publications in the global insights industry. Mr. Murphy is a key consultant to numerous insight-focused organizations on both the supplier and client side and an advisor to several technology focused start-ups via his consulting practice. He is involved with numerous organizations including the Insight Innovation Exchange, The ARF, NY AMA, NewMR & MRGA. He also Chairs and produces conferences globally in collaboration with other leading organizations, and speaks about the future of insights and how to deliver maximum business impact at many events annually. He lives in Atlanta, GA with his 5 (yes, 5!) children, Should- be-Sainted wife, dog and a clinically insane cat.

 

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