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[Webinar Recording] L&E Technology Partners: A Deeper Look at Qual Research Technology

View the recording to hear about the latest technologies used in qualitative research.


Feeling like you're behind the curve on the latest technologies used in qualitative research? Thinking about integrating the latest and greatest tech into your next project, but unsure of who to turn to?

Join us for our first webinar of 2019 and learn more about the technology companies that L&E has partnered with to make your research process not just easier, but seamless from start to finish.

Register today. Our Research Design Engineer, Renee Wyckoff will be hosting this panel discussion and in this webinar you learn more about:

  • Cloud-based collaboration platform from tech partner, Batterii
  • Online Transcription Portal and Keyword Search from tech partner, Focus Forward
  • The Virtual Aisle from tech partner, Informed Decisions Group (IDG)
  • Video Analytics from tech partner, LivingLens
  • Online insights communities/online research platform from tech partner, Recollective


  Chad Reynolds, Founder & CEO,

Chad Reynolds is the Founder & CEO of Batterii, the emerging consumer research and innovation platform that’s powering the front end of consumer-driven innovation. Batterii brings together insightful consumers, on-demand experts, and a suite of real-time collaboration tools to collect research, accelerate synthesis, and digitize ideation. Batterii is used by over 20,000 co-creators from global brands like adidas, J&J, Lowe’s, P&G, Unilever, and VFCorp. Chad is also a co-founder of Ocean Accelerator, who has launched over 30+ tech start-ups from 12 different countries.

  Kim Harrison, CEO, Focus Forward

Kim founded Focus Forward Transcription in 2003 out of her desire to support the transcription needs of the market research industry. Her passion for a high touch client experience and her exceptionally high quality standards have helped Kim grow the firm from a start up to one of the largest transcription firms dedicated to specifically supporting market research clients. With this growth, Kim and her team are pleased to offer clients 5 transcription formats, custom formats and also a full range of coding services. All of the services are offered in Spanish as well.

Prior to founding Focus Forward Transcription, Kim traded interest rate & currency derivatives for Deutsche Bank in NYC & London. A native of Wilkes-Barre, PA, Kim holds a B.S. in Accounting from King’s College and an MBA with an emphasis in finance from Georgetown University. When Kim is not working, she loves running outdoors, trying new wines, travel planning and is the mom of two energetic boys who keep her always moving!

  Colin Valdiserri, Co-Founder & CEO, Informed Decisions Group

Colin is a specialist in quantitative applications in behavioral sciences, more specifically, consumer psychology and cognitive response to visual stimuli. For over 17 years, his area of expertise has centered on the science of consumer and shopper behavior with the integration of multivariate techniques for management decision making. Before co-founding Informed Decisions Group, Inc., Colin was a Senior Researcher with Moen Incorporated and following that, part of the Marketing Sciences Group for one of the largest research firms in the U.S. Colin has also been a Consumer Scientist for The Calphalon Corporation, a division of Newell-Rubbermaid, and a Research Analyst for Cox Ohio Media. 

Colin received his B.A. in Psychology from Mount Union College and his M.A. in Consumer Psychology from Cleveland State University's Consumer Industrial Research Program (CIRP). Colin is a member of the American Marketing Association, Association for Consumer Research and Society for Consumer Psychology.

  Allie Putterman, Business Development Director, LivingLens

Allie Putterman is Business Development Director at LivingLens, based in New York City. Allie’s career has focused on Marketing and International Business, including 5+ years in the Market Research industry. Allie is positioned to help clients find the best solutions to meet their business objectives having worked with clients in a variety of industries, including: Retail, CPG, Telecom, Travel, and more. Allie has expertise in segmentation, innovation and product testing, and improving and personalizing the customer experience.

  Dana Cassady, Manager, Client Development, Recollective

Dana manages relationships with all existing Recollective accounts. Having joined the Recollective team in 2014, a time when insight communities were still an emerging tool in the research industry, Dana has held a uniquely close perspective on the development of both the technology at play and the ways in which research professionals have made use of it. As part, he has collaborated with 500+ agencies around the globe on the deployment of thousands of communities, ranging vastly in both scope and application.

Prior to Recollective, Dana was a Sr. Research Analyst at OnResearch in Toronto, ON. In this time he found himself enthralled by the research industry, but critical of certain flaws present when dealing with online engagement tools. This suspicion surrounding the efficacy of online tools available at the time, sparked his interest in the potential of online insights communities


This content was originally published by L&E Research . Visit their website at

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