[Webinar Recording] Brave New World: Expanding Market Share With Product Innovation

Product innovation done right means brand awareness and new markets. Pacific Foods should know, they have been busy launching new flavors to their product lines of organic soups, broths, and non-dairy beverages.

But when consumer needs are constantly influx how do you ensure that your next product will be the right one? 

Join Remesh and Pacific Foods’ Consumer Insights Manager, Greg Winget, as he explains how his team is using consumer opinions to drive product innovation.

View the recording to learn:

1. How to inspire conversations about your product on social media

2. The key questions to ask when creating a product to ensure it improves on what already exists in the market

3. How to tell which product concepts are worth moving forward on

Speaker:

  Greg Winget, Consumer Insights Manager, Pacific Foods

Greg works at Pacific Foods focusing on brand growth and positioning.  Greg spent 19 years on the supplier side of the market research industry, working at Kantar. He has worked in Retailer Equity, Shopper Behavior, Virtual Reality and Brand Equity.